Visual Identity Guidelines

•    Rules for Using Dorsa's Visual Identity
•    How to Use Dorsa's Visual Identity
The change in Dorsa's visual identity was unveiled after eighteen months of review, research, and various meetings in Dorsa's fourth decade of activity. The Dorsa line is rooted in Dorsa's ideology and is displayed in various forms. The Dorsa line, derived from the sides of the shamseh, aims to reproduce Iran's cultural roots. The fourth-generation Dorsa stores were unveiled with designs by the international architect Alireza Taghaboni, inspired by the Ganjali Khan Bathhouse in Lavasan with the narrative sense of déjà vu. The following shows how to use Dorsa's visual identity, including the logo, patterns, colors, etc.